On September 2021 there was the return of Design Week and its Fuori Salone in Milan. From 5th
to 10th, we at Trend Italia attended the initiative with the architect Simone Micheli in the Hotel Regeneration exhibition. As in previous editions, the exhibition was much more than an exhibition. This cultural container
dedicated to contract furniture took place in the Ventura District and it was the stage for
experimental installations, conferences and thematic conventions.
The key words of the event were hybridization, alteration and contamination and they guided the
event towards the objectives harmonization of the various players involved. In fact, we were
leading actors together with Made in Italy excellence, prestigious international hotel chains and
influential personalities in today’s world. In fact, our creations were present in the eight installations
dedicated to influencers, actors and public figures.
The Taste Lounge Bar & Restaurant was inspired by Carlo Conti, the Physical Spa by Fabio
Cannavaro, the Comedy Room by Carlo Verdone, the Opinion Room by Vittorio Sgarbi, the
Rewind Room by Raoul Bova, the Lyric Hall by Andrea Bocelli, the Cellar Room to chef Enrico
Bartolini and the Reality Room to Bruno Vespa. They were the setting for some of our products:
the Comedy armchair and the Pop, Lyric and Kiev sofas.
The exhibition gave birth to a new concept of hospitality in which the environments merge thanks
to an intelligent use of technology and innovative materials. Regeneration Hotel was a disruptive
narrative that showcased the hospitality’s future which is becoming increasingly innovative, smart,
visionary, provocative but winning, sustainable and business-oriented.